The announcement comes in support of the West Midlands branch of Butterfly Conservation as they seek to publish their first book on butterflies of the area, including Shropshire, Birmingham and the Black Country, Herefordshire, Staffordshire and Worcestershire.
Shropshire Tourism's own logo is based on the extremely rare Silver-studded Blue butterfly which can be found at Prees Heath Common reserve near Whitchurch in North Shropshire; the last sanctuary for the Silver-studded Blue in the Midlands.
Stephen Lewis, Prees Heath Warden said "The book will celebrate and raise awareness of the 44 different butterfly species that people in the region can enjoy in their gardens, nature reserves and the wider countryside, but it is only with the help of species champions such as Shropshire Tourism that we can raise the funding needed to push this exciting project forward. We are delighted that they have become species champions of the nationally threatened species of Silver-studded Blue and hope that several other organisations and individuals will be inspired to do the same for their favourite butterfly."
Claire Owen, Senior Marketing Officer at Shropshire Tourism said, "The Shropshire Tourism team spent quite some time debating what logo could best reflect the unique and predominantly rural nature of our destination and at the same time be suitably eye-catching. We were looking for something memorable that would mean something to Shropshire. We all agreed that the rare Silver-studded Blue butterfly with its Shropshire connection would be perfect!
Naturally Shropshire Tourism is also very pleased to help raise the profile of the Silver-studded Blue and hope that it leads to more people visiting Prees Heath Common Reserve to see the butterflies in the second half of June and throughout July. With the Silver-studded Blue as our own logo it makes perfect sense for us to become a species champion and support Butterfly Conservation. We would encourage others to do the same."
If you are interested in becoming a species champion please contact Ian Duncan on firstname.lastname@example.org. High-quality photos would also be welcome, particularly of eggs, caterpillars and chrysalises. If you would like to donate photos please contact Roger Wasley on email@example.com. If you have a favourite walk you would like included please contact Peter Seal on firstname.lastname@example.org
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