"We think it's a fantastic way to start our joint initiative as there are so many unique and quirky businesses here," said Stacey Hill of Oberon, which sells women's clothing and accessories and is amongst the street's longest-established retailers.
"Wyle Cop is one of Shropshire's most historic roads and provides a striking entrance into the town. We have always been proud of the thriving independent shops and businesses here and we thought it would be good to act as a unit and support each other in a cohesive, pro-active way."
Jenny Goodman of Enjoy, which sells organic and ethical products, added that it was hoped this would be the start of a long-term campaign.
She commented: "There has been a really positive response from a large number of the businesses on the Cop who are all keen to work together and give people even more reason to visit this beautiful shopping street in Shrewsbury.
"We always aim to give great customer service and provide a helpful, local service so the Independents' Day will be yet another incentive for visitors to come here."
Attractions starting on July 4 will include discounts, refreshments and fun competitions.
Brick History takes you on a journey through pivotal moments in world history, modelled in LEGO® bricks. This is...
Join us in the Battlefield cafe and enjoy a light deli starter before moving onto the main event… the puddings!...
The event will focus around a Steampunk market at St Mary’s Church, but lots of exciting attractions will be...
SHREWSBURY FLEA is a fabulous mixture of Antiques and collectables, antique furniture, vintage clothing & fabrics,...
Shropshire Council Rangers at The Mere in Ellesmere are delighted to be welcoming Stuart...
Weather called to a halt to the Shropshire Way 80K, mass participation walk this weekend....
Throughout 2018, Shrewsbury Museum & Art Gallery are offering reduced entry of £2 to...
Fieldbounce Music Festival, which is taking place on Saturday 5th May 2018 at The Venue,...
This is the official tourism and visitor website for Shrewsbury provided by Shropshire Tourism, the official destination marketing organisation for Shropshire - read more