"We think it's a fantastic way to start our joint initiative as there are so many unique and quirky businesses here," said Stacey Hill of Oberon, which sells women's clothing and accessories and is amongst the street's longest-established retailers.
"Wyle Cop is one of Shropshire's most historic roads and provides a striking entrance into the town. We have always been proud of the thriving independent shops and businesses here and we thought it would be good to act as a unit and support each other in a cohesive, pro-active way."
Jenny Goodman of Enjoy, which sells organic and ethical products, added that it was hoped this would be the start of a long-term campaign.
She commented: "There has been a really positive response from a large number of the businesses on the Cop who are all keen to work together and give people even more reason to visit this beautiful shopping street in Shrewsbury.
"We always aim to give great customer service and provide a helpful, local service so the Independents' Day will be yet another incentive for visitors to come here."
Attractions starting on July 4 will include discounts, refreshments and fun competitions.
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This is the official tourism and visitor website for Shrewsbury provided by Shropshire Tourism, the official destination marketing organisation for Shropshire - read more