Chefs supporting the event include home-grown Shropshire talent - ITV This Morning's Marcus Bean who runs Brompton Cookery School, both in the county, and Great British Menu star Will Holland from La Bécasse, in Ludlow. In addition to this there will be stands for ten bursary winners - providing an opportunity for start-ups and new ideas. There will be an entertainment aspect with performances from local un-signed bands to entertain the crowds, which will be led by Shropshire resident and BBC 6Music DJ, Chris Hawkins.
The aim of the day is to encourage visitors to see the town and enjoy food everywhere. A restaurant safari is currently under development where restaurants, cafes, bars - will have dishes available at special prices in order for visitors to truly 'eat' Shrewsbury. The aim is to have a diverse range of eateries to cater for all tastes, ages and times of day. The retailers are not being left out as there are plans being discussed for tasting trails - to include local independent retailers.
Beth Heath, Chief Executive of Shrewsbury Food Festival said; "We are hoping to encourage people to sample the best local restaurants and find our fabulous, sometimes hidden away, specialist food retailers - and we hope that their experience will inspire them to visit again."
Another of the many aims for the weekend is to raise money for local schools and help local charities such as the town's Food Bank and the local Fair Trade organisation. Any money raised for schools will be spent on gardens to help both educationally and to develop an understanding of food production. Education will run through the whole event with involvement from schools, farmers and agricultural organisations. A key message will be the farm to fork chain that results in fabulous food on our plates - this is important in a vibrant agricultural county such as Shropshire.
As Beth Heath expresses; "Shrewsbury not only looks attractive as a place to visit but has incredible producers, a beautiful park, great restaurants and much more besides. The town has so much going for it and we want to create a celebratory event that everyone can be proud of. We are working hard to establish a vibrant new festival for Shrewsbury."
And for more information visit www.shrewsburyfoodfestival.co.uk
Entrance price: £5.00 adults/ £1.00 under 16's/ £10.00 for family (2 adults and 2 children under 16)
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This is the official tourism and visitor website for Shrewsbury provided by Shropshire Tourism, the official destination marketing organisation for Shropshire - read more