The company says that it has welcomed around 200 coaches this year compared to just over 50 during 2014 with groups coming from as far afield as Carlisle and Cornwall.
The growth comes as a result of a pro-active marketing campaign carried out by the Sabrina Boat team. “We’ve introduced packages with other attractions in the town including Salop Leisure and Battlefield 1403”.
Says Mark Hooper, Office Manager with Sabrina Boat. “We have recently published a new coaches and group packages brochure which we sent out to around 1000 coach companies and group travel organisers. This has given tour planners new ideas for itineraries that include a 45-minute cruise with us around the Severn loop in Shrewsbury. We’ve also been attending various trade shows with other Shrewsbury attractions and hotels. The town is currently noticing a strong growth in visitors year on year, helped no doubt by winning awards for being the ‘Most Courteous Town’, the ‘Healthiest Town’ and the second ‘Happiest Town in the UK’. Long may our popularity continue”.
Cartoonists & caricaturists let loose in the streets of Shrewsbury with workshops, exhibitions and entertainment...
This brand new conference will see youth and education experts join forces to inspire the next generation. Open to all...
The Regatta is one of the oldest events in the rowing calendar, having first been held in 1871. Races will take place on...
Join us and celebrate Shropshire Kidsfest third year! We turn the Quarry Park into one HUGE play park for your children...
The hugely popular Brick History exhibition has broken visitor figure records at...
This year€™s Shrewsbury International Cartoon Festival offers a whole truckload of...
The first Flicks in the Sticks film is to be shown at Shropshire Hills Discovery Centre...
The largest mechanical puppet ever constructed in Britain, the Man Engine, is coming to...
This is the official tourism and visitor website for Shrewsbury provided by Shropshire Tourism, the official destination marketing organisation for Shropshire - read more